Product video
Beating iOS14 with high-impact video
Our collaboration with BottomsLab was a roaring success! Our hilarious top-of-funnel video ads slashed their CPMs by 40% on average. In just three months, their monthly Facebook ad spend more than doubled, thanks to the surge in conversions from our videos. The controversial nature of our ads also sparked engagement and boosted customer acquisition while keeping costs low.
Key takeaways
Our collaboration with Bottoms Lab was a huge success, as our team was able to create a batch of humorous and controversial top-of-funnel video ads that completely shifted their Facebook advertising strategy. The key takeaway from this project is that sometimes, taking risks and trying something completely different can yield remarkable results. Our team was able to reduce CPMs by 40% on average and the ads generated a high level of engagement, which helped to reduce the cost of acquiring new customers. By being bold and creative, we were able to help Bottoms Lab double their monthly Facebook ad spend in just three months.
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