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When BottomsLab's Facebook sales hit a wall after the iOS 14 update, they turned to us for help. With their old retargeting strategy no longer effective, they needed fresh, top-of-funnel video ads to bring in new customers and drive sales. Our team got to work creating a batch of high-converting ads that would help BottomsLab scale profitably in both Australia and the US. The result? A brand-new stream of revenue that kept their business moving forward.


Product video

Beating iOS14 with high-impact video

Our collaboration with BottomsLab was a roaring success! Our hilarious top-of-funnel video ads slashed their CPMs by 40% on average. In just three months, their monthly Facebook ad spend more than doubled, thanks to the surge in conversions from our videos. The controversial nature of our ads also sparked engagement and boosted customer acquisition while keeping costs low.

Key takeaways

Our collaboration with Bottoms Lab was a huge success, as our team was able to create a batch of humorous and controversial top-of-funnel video ads that completely shifted their Facebook advertising strategy. The key takeaway from this project is that sometimes, taking risks and trying something completely different can yield remarkable results. Our team was able to reduce CPMs by 40% on average and the ads generated a high level of engagement, which helped to reduce the cost of acquiring new customers. By being bold and creative, we were able to help Bottoms Lab double their monthly Facebook ad spend in just three months.






  • Video ad beat all of their previous best performing creatives
  • Over 1000 social engagements
  • Reduced CPM’s by more than 40%
  • Over 2,500 units sold in the first 60 days of launch


Justin Chen Client Testimonial
Justin Chen Head of Acquisition RPG Ventures

We were really fortunate to work with Silksocial. The video ads they produced for BottomsLab had an immediate effect on our ROI. From concept to execution the entire process was very much hands off. I would highly recommend Silksocial to any e-commerce brand looking to scale.

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