Controversial and disruptive
Night Buddy’s weekly Google Ad conversions went from less than 50/week to over 1000/week within 4 months of launching our Youtube commercial. The master Youtube video racked up over 1.9 million profitable views. The cost of acquisition was less than ½ the average order value, netting an average Youtube video ad ROAS of 3. The master brand video had an overspill impact on NightBuddy’s Facebook ads, helping them to increase their Facebook ad spend by 411% over the 4 month period.
Engaging video ad that converts
The video ad had an average engagement rate of 39%, meaning that 39% of the people that came across the video as a Youtube pre-roll ad, watched it all the way through to the end.
- 4.7 million collective views over 4 month period
- 208k clicks through Google Ads
- 7.21k Google Ad conversions
- 3 to 1 Cost to conversion ratio
Key takeaways
Video content that takes a stand, will stand out. Through thorough market research we pinpointed the ideal customer for this brand, and created a video that spoke directly to them. This resulted in thousands of organic video shares and engagements, which helped to reach more customers at a lower cost.
Want your video to stand out? Take a stand. We researched the target audience for Night Buddy and created a video that resonated with them, at the risk of neglecting people who are not. The result? Thousands of organic shares and engagements, and a lower cost to reach more customers. Try it for your brand video or YouTube commercial.
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