In this article, we will explore three methods to spy on competitor ads. Before we start spying, it is essential to determine what you are looking for when analyzing your competitor’s ads. When researching the market, the two crucial things to look out for are the hook of the ad and the actual concept of the ad.
The hook of your ad is the most crucial part of your creative, and 70-80 cents of every dollar you spend on Facebook advertising will go towards the hook. Therefore, it is crucial to pinpoint great creative and attention-grabbing concepts from your competitors.
The second thing is the concept, which is a combination of two things – the actual visual concept of the ad and the buyer motivation. The visual concept is how the ad is put together, whether using professionally produced content, user-generated content, or a mix of both. Buyer motivation focuses on what problems these creatives are stressing.
The first method is Facebook Ad Library, which is free and a great starting point, especially if you already know your competitors. Look for creatives that have been running for at least a month, ideally two months, as this is an indicator they are performing well. However, this isn’t a set rule and could be a hit or miss.
The second method is a paid service called Meet Ad Box. Although it is paid, it is relatively cheap, and you can get a 50% discount on your annual subscription using the link provided. Meet Ad Box lets you discover new brands that you do not know about. Once you load it up, you can filter the ads based on the industry as well as the type of ad.
The last and final method is Big Spy, which is a comprehensive platform that comes with many features and gives you a lot of information about your competitors. It comes with a hefty price tag of $99 per month, but it is worth the investment. Once you log in, you can search for competitors based on their name, filter by platform, region, language, and engagement, and even filter by date. You can filter through ads by impressions, and download the creatives.
Don’t let your competition keep their secrets any longer. Delve into this must-read post and unlock the power of spy tools to find your competitors’ winning ads. Armed with this invaluable information, you’ll be poised to dominate your market and propel your business to new heights of success!